Online training for automotive professionals
Build practical skills for automotive sales, F&I, and dealership leadership—with online courses starting at $39.99.
Launching soon. Explore the course outlines and preview the academy today.
Most of the work in a dealership happens in moments you can’t rehearse live. Training is how you rehearse them anyway.
01On the floor
A customer asks the question you’ve been dreading.
When you know the process, you can slow down, listen properly, and answer with care instead of reaching for a script.
02In your career
A different role opens up.
Whether it’s F&I or the manager’s desk, the people who have prepared are the ones ready to step forward when it’s offered.
03In front of the team
Your people look to you for direction.
Coaching is a skill like any other. It can be learned, practised, and passed on to the next person who joins.
Pick the path that matches the job you have, or the one you’re working toward. Skill areas below are the proposed curriculum; courses are in development.
Path 01
For people on the floor, from your first month to your tenth year: running a clear process, listening well, and earning the customer's trust.
2 courses in development
Sales coursesPath 02
For F&I professionals and those preparing for the role: a transparent menu, clear explanations, and careful, consistent paperwork.
2 courses in development
F&I coursesPath 03
For new and aspiring managers: running the desk and the team, coaching individuals, and setting the standard for how a department works.
2 courses in development
Management coursesCourses are organised into modules of focused video lessons. You move at your own pace, mark lessons complete as you go, and pick up where you left off. Try it below.
Platform preview
The Professional Sales Process
0 of 10 complete
Lesson video placeholder
Why a process matters
Module 1 · Lesson 1
Part of “Foundations of the sale.” Each lesson pairs a focused video with notes you can return to on the job.
When a lesson includes worksheets or reference material, they’re listed here.
Platform preview. Shown with the proposed outline for “The Professional Sales Process.” Lesson videos, lengths, and resources will be confirmed when the course is released.
Open the full academy preview
Meet your instructor
Founder & CEO, The Car Department
George Oliva is the Founder and CEO of The Car Department, an online learning academy dedicated to developing automotive professionals through practical, real-world training in sales, finance and insurance (F&I), and dealership management.
Starting on the showroom floor, George worked his way through the ranks of dealership management before eventually opening his own independent used car dealership. His firsthand experience in sales, management, and dealership ownership gave him a comprehensive understanding of the automotive business, from day-to-day operations to the strategies that drive long-term profitability.
Choose the course that fits where you are right now. Each course is priced on its own and paid for once, so you only invest in what you need.
Training a team? Dealership pricing is arranged by inquiry.
Planned launch price
$39.99
per course · one-time purchase
For owners, general managers, and department leaders.
Give new hires a consistent start and give experienced staff focused development, across sales, F&I, and management, without building a training program from scratch.
Discuss your training needs
Tell us about your team, the roles involved, and what you want new and existing staff to be able to do.
Select the relevant courses
Choose the sales, F&I, and management courses that fit, so each person learns what applies to their role.
Enroll your employees
We arrange access for the people you nominate. Pricing for team training is agreed directly with you.